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Tesla faces a difficult challenge as VW and Mercedes-Benz enter the market

May 9, 2019
Tesla is about to see two new companies take a shot at its position in the market now that Mercedes-Benz and VW have started taking orders for their new, long-range electric vehicles. Both German automakers are planning to expand their catalog of electric vehicles after this first offering, but it remains to be seen whether they will prove to be "Tesla killers" as many analysts have predicted. The offering of electric vehicles is increasing worldwide, but it's not clear whether there's room in the market for so many models; a recent study shows that only about 16% of drivers in the US are considering an electric vehicle for their next model.
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