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Harley-Davidson's new electric bike is a chance for redemption

Nov 16, 2018
Harley-Davidson has massive aspirations to become the leader in hybrid and electric motorcycles, and the company has a new strategy that could attract around 2 million new consumers by 2027. The motorcycle manufacturer has been testing its LiveWire electric model in the United States and Europe. Also, the company is striving to rebuild its business model to reach the target and attract 2 million new consumers in the upcoming years. According to some analysts, the company is on a decisive point, where their core branding is getting much older and are struggling to gain new consumers.
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