Ford China shares and sales plunder
Nov 16, 2018
The second-largest U.S. automaker is currently struggling to regain its footsteps in Chinese markets. According to reports, Ford's auto sales in China dropped 45% last year in the same month. Some of the reasons for Ford's declining sales could be a recent government issue concerning forms of lending, subsequently affecting Chinese middle-class consumers. The Chinese government allowed measures where wealthier people could lend money to those less fortunate. Besides, there is a current slowdown in overall sales in the auto industry, and the company has also failed to freshen up their catalog against a fast-developing market with strong competition.