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Audi Redesigns its Emblem

Oct 16, 2018
Audi, the iconic German automaker, is looking to revamp its image and has filed for the trademark of two new designs for its logo. The filings show two possible logos that introduce changes to the company’s famous four interconnected rings. One resembles an outline of the current logo, consisting of four connected incomplete circles. The other new logo is similar, with two interconnected center circles. The new logos represent the company's foray into new fields such as electrification and self-driving vehicles. Audi hasn't announced whether it plans to implement the new logo on its cars, but the change could attract new image-conscious customers.
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