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Volkswagen CEO apologizes for evoking Nazi slogan

Mar 14, 2019
Herbert Diess, Chief Executive of Volkswagen, apologized for evoking a slogan popularized by the Nazis, citing that it was a slip of the mind and never occurred to him it would be controversial before he said it. At a conference, Diess said the phrase "Ebit macht frei" which is very similar to the maxim "Arbeit Macht Frei" which means "work sets you free" and was emblazoned above the entry gates of the Auschwitz concentration camp. Diess was referring to the common acronym for "earnings before interests and taxes" and said it was a poor choice of words, but he was only referring to the freedom that VW brands had in strong financial times.
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